Strategic and service design for transitions that serve life.
I help teams move from ambition to action by designing strategies, services and ways of working, grounded in real human experience.
Organisations today face evolving challenges, which requires constant adaptation.
This brings tension between long term vision and short term action, human resistance to change, and a need to reconfigure and realign.
My work facilitates transitions by bringing clarity and alignment around strategy, experience and internal culture to create lasting value.
My approach is at the intersection of user-centred design and research, service design, and systems thinking.
What does that look like
in practice?
Explore the current state and needs
Better understand the lived experience, needs and barriers of your customers or employees, and the context in which they operate. Through interviews, observations and analysis, we surface the critical insights needed to inform and guide your decisions.
Co-creation and solution design
Generate and refine solution pathways collaboratively with customers, employees and stakeholders. Translate them into clear concepts and testable prototypes to validate assumptions and inform decisions.
Strategy and roadmap
Clarify, consolidate and articulate your vision and objectives, in alignment with your values, resources and constraints. You’re equipped with a clear value proposition and defined solutions, along with a structured plan and roadmap to guide implementation.
Roll-out and momentum
Ongoing support to help you maintain perspective and direction during delivery, sustain team momentum and creativity, and adapt continuously to evolving realities.
My approach adapts to a variety of sectors, contexts and needs.
I have 12 years of experience working across a variety of sectors and clients:
Who I work with:
Service-led companies or public institutions looking to evolve their services or ways of working to better meet the needs of their users or employees
Networks of organisations looking to enact change at a systems level
Teams looking to move from intent to action for social and environmental impact
Training and education programmes around user-centred, design-led innovation methodologies, and social and environmental impact
Startups or scale-ups looking to set strong bases to design experiences and ways of working that create lasting value
View work examples
Services tailored to
your project goals and ambitions.
From individual or team support, to one-off workshops or ongoing collaboration, our services are designed to adapt to your needs.
Let’s chat?
Do you have a question, a project to discuss, or you’re simply curious? Send me an email!
aurelie@designforlife.earth