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Hello! I'm Aurelie Lionet
I’m a Service and Strategic Designer with over 10 years of experience helping organisations design and deliver services that help people thrive.
I love bringing clarity and alignment around the right problems to be solved, and the right solutions to be implemented. I use a combination of design-led methods adapted to your project's needs:
Research to bring clarity around the users' and stakeholders' needs and problems
Strategy to shape the service in a way that balances what users need with what the organisation wants and can sustainably deliver
Co-design to harness collective intelligence — turning diverse perspectives into a joined-up vision, and collective inertia into real momentum
I worked across a variety of projects across the public, private, and nonprofit sectors, which helps me bring a creative and unique perspective to each project.
How I can help
How I can help
Insights & Research
Insights & Research
Use different research methodologies to map the current state of a service and its context, and better identify the needs of users/customers.
Co-design
Co-design
Define a service strategy, prioritise challenges and user needs, and identify areas for improvement or development
Service strategy
Service strategy
Define the service proposition, its audience, how it fits with wider organisational priorities, and the roadmap for implementing it.
User experience design
User experience design
Whether it's digital, physical, or through human interaction, define an experience that is intuitive, consistent and meaningful. Visualise it through experience maps and service blueprints.
Prototyping and testing
Prototyping and testing
Explore, test and iterate different ways to develop or improve your service by prototyping it and getting feedback from users and stakeholders. Create a proof of concept that helps validate it before investing in it.
Design and implementation
Design and implementation
Work with design, tech and operationals teams to implement the service. Monitor its impact and iterate to constantly improve.
Notable projects include:
Notable projects include:
My experience across diverse sectors allows me to bring a unique perspective. Notable projects include:
Defining and developing the UK police services access platform (National Policing Portfolio)
Making banking services more accessible for people living with dementia (Lloyds Banking Group)
Improving accessibility of London transport services for deaf and hard-of-hearing users (Transport for London, Arriva Group)
Integrating multiple media distribution services into a single platform (Reuters Media)
I thrive in multidisciplinary teams, designing innovative solutions that make a real difference in people’s daily lives.
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